Digital brand assets authenticated by Watermark Tokens on Solana

NFT Illustration and Design backed by on-chain collaboration

Hans
9 min readMar 14, 2022

Digital assets are worth millions!

Beeple proved it by absolutely shattering glass ceilings in the digital art world. More artists are following suit leading a tech-driven, socio-economic, revolution of untold proportions. We think the value of Intellectual Property (IP) will skyrocket when touched by the blockchain.

Watch Beeple react to the Historic $69.3m sale of his digital work at Christie’s

“I think it's safe to safe that digital art is here to stay.” — Beeple

Tokenizing brand assets like logos, brand illustrations, content, and more

As a Digital Branding and Marketing Agency, we’ve embraced NFTs by tokenizing brand assets like logos, icons, brand illustrations, photos, videos, and more. We see an opportunity to become one of the leading agencies producing brands on the blockchain.

Investors want easily tradable, authenticated NFTs

Our Customers get brand assets minted as NFTs that have not only been authenticated by our patented Watermark Token™, they can easily swap and trade the rights to those assets with embedded copyrights and licenses.

Our members gain exclusive access to top talent at a fraction of the cost upfront by trading equity– not in their entire company, but in the digital assets, they may one day sell.

Creators want royalties and crypto for their work

When the DAPP is complete, all of our Creators will earn either USDC or PKTFL tokens for completing Job Bounties and by participating in Hackathons and community events. Creatives also earn up to 10% in royalties on any NFT sold in the secondary market.

Where else can you earn Crypto in exchange for skills like brand illustration and design and content marketing services?

An equitable workplace created through NFTs

We see blockchain technology and Decentralized Networks having an increasingly larger role in our economies and societies. We’re positioning ourselves as a fair an equitable marketplace where Creators and Investors can create, collaborate, and trade their ideas and concepts free from copycats and imitators.

The illustration shows massive space ships docking on an even larger space station. Likely for trade.

PocketFuel.io (The Agency)

This illustration represents PocketFuel.io and other Creators and Investors who plug into the DFN to trade.

PocketFuel.io is developing a DAO called The Decentralized Freelance Network, or DFN. The Brand Identity Design and Content Marketing Agency is based out of Charleston, SC. Founder and CEO, Hans Turner, is an incredibly talented graduate of the Art Institutes, a 4-time recipient of the Inc. 5000 Fastest Growing Company Award, and an avid lover of art, design, gaming, and crypto. The Web3 marketing and design agency is meant to become an equitable workplace centered around shared profits from staking NFTs created as a by-product of on-chain collaboration.

The Agency takes part in fulfilling many of the Project Bounties added to the Decentralized Freelance Network. A Core Team of Creatives and Investors will stake their time and money to offer premium quality Brand Illustration, Brand Design, Web Design, and Content Marketing services at competitive rates.

Decentralized Freelance Network (The DFN)

The illustration shows a massive space station where Creator and Investors can collaborate on Creative services. It is completely decentralized and grows and adapts to the members who join it.

A Decentralized, Web3, work marketplace on Solana where Creators and Investors can collaborate and trade digital NFT assets authenticated by Watermark Tokens™. When it is complete, the DFN will be governed by two tokens: POCKETFUEL (PKTFL) and PFFNY (PocketFuel Freelance Network Yields).

An entirely new way to work for yourself

The finished DFN DAPP will be designed to resemble web apps like Fiverr and 99Designs. On our platform, Creatives can earn royalties on the work they submit. In return, our Investors get blockchain verified digital assets that they can easily swap and trade. Business owners on a budget can get top-tier professional services at a fraction of the cost by trading equity, not in their company, but in the digital assets, they may one day sell.

“I still have my day job. I clock in when I want, grab a bounty if there’s one available and I work on the bounties I’ve already started. Sometimes I can complete 3 projects a week.”

The fact that the Quitter’s market is so high while unemployment is only 3.8% shows that people are starting businesses at a rapid rate. This influx of new business owners sees the blockchain as new and exciting.

Response to Government restricted trade

After being forced to close doors in 2020, US businesses saw unemployment hit 14%– an all-time high, almost triple the national average since 1948. Surprisingly, unemployment rates are now sitting at 3.8%, probably because of the astronomical amount of people starting businesses and reporting themselves as self-employed.

Harder than ever to cut marketing expenses

With an influx of businesses in the market, inflation on everyone’s minds, and now war in Ukraine, new business owners are feeling the strain of startup costs. Between inventory, shipping expenses, unreliable sourcing, staffing, branding, marketing expenses, and finally taxes, new business owners are seeking lower-cost alternatives to startup ideas and are cutting branding and marketing expenses by using Fiverr, Upwork, and a few other work marketplaces.

Running a startup is expensive

New business owners are finding it expensive to make a splash amongst so many new companies. We’ve seen cryptocurrencies and blockchain technology dominating the news cycles even at times of war. Some companies are dabbling in discussions about the Metaverse and offering Digital Wearables. PocketFuel.io attracts the Pros capable of delivering those jobs and ensures they get equity in the work they do.

How will it work?

Connect a Solana compatible wallet

With speeds up to 65,000 tps* and fees as low as $0.001 per transaction Solana is leaps and bounds ahead of its layer 1 competitors. We chose Solana for performance, security, scalability, and cost.

Solana compatible wallets

A Watermark Token is minted for each new Wallet Address that is detected

This Master Edition NFT mints Open Edition NFTs that authenticate every transaction on-chain

During all on-chain communication, this token is visible. Not only as a PNG layer, but as Metadata. Only its burning can authenticate a Creator’s work.

Creators mint Process and Approval NFTs
Investors mint Review and Approval NFTs

Investors Post Project Bounties for Creatives

After connecting a wallet, click ‘Submit Project Bounty’. Complete the questionnaire, check your spelling and grammar, Project Bounties become NFTs. A small gas fee may apply.

This becomes an NFT

Creatives Claim and Complete Project Bounties

Connect your wallet, click ‘Claim Bounty’ and get to work. You’re free to complete the task however you see fit but notice the 4 check-ins and due dates. Never miss one or show up without the required work at each step or you could forfeit your reward, be suspended, or permanently banned from the DFN.

Creators click this to get started

Creators send Process tokens

Every NFT a Creator sends is categorized as a Process token. When you’re ready to submit your first Process tokens use proper spelling and grammar, double-check your work, include thoughts and acknowledgments for your Process decisions.

Investors send Review tokens

As an Investor you are in complete control of when a project is deemed, “good to go”. Give honest feedback. Be detailed. Include examples but if a project is done to your liking, don’t hesitate to ‘Approve’ the work and skip a check-in. If you do have feedback, click ‘Request Changes’.

Rinse and repeat this process until all 4 check-ins have been reached. If necessary, additional revisions can check-ins can be purchased by adding more POCKETFUEL (PKTFL) to the Bounty.

In summary…

Watermark Tokens

Creators apply these to Process and Approval Tokens
Investors apply these to Review and Approval Tokens

Process and Review Tokens

Creators mint and send Process Tokens when submitting work
Creators mint and send Review Tokens when submitting revisions

Approval tokens

Approval Tokens burn the Watermark Token from each wallet
The Creators Approval Token releases the files

Sustainable on-chain collaboration

On-chain collaboration using NFTs could create millions of Process and Review Tokens that are either burned or just sit there. We decided to turn them into Case Studies that will become Portfolios used to showcase the Creative’s work, thought process, and ability to work with Investors.

By charging Creators and Investors a small subscription fee to publically display these permanently hosted files as Case Studies and Portfolios, we create a sustainable way to justify the additional expenditure of on-chain collaboration.

Earn PFFNY by staking Process, Review, and Approval tokens as Case Studies and Portfolios

Having a great Portfolio increases the chances of you getting chosen for more complex Projects or catching the eye of more talented exclusive Creators. Staking Process, Review, and Approval tokens is a

  1. Pro payments provide liquidity to the PKTFL/USDC trading pair
  2. PKTFL incentivizes the creation of Watermark, Process, Review, and Approval NFTs
  3. Watermark tokens are burned to authenticate those tokens
  4. Process, Review, and Approval NFTs are staked to earn PFFNY
  5. PFFNY is a portion of the money that Pro users pay

POCKETFUEL and PFFNY

The trading pair provides liquidity to the POCKETFUEL token completely independent of bull and bear market cycles. Because Creators will always need to showcase their work and because Investors now see the value in digital art, plus they’ll always need a Creator to push their companies forward, PocketFuel Portfolios™ will become a valued revenue stream that powers the liquidity of the POCKETFUEL tokens that incentivize the creation of Process, Review, and Approval NFTs.

What is POCKETFUEL (PKTFL)?

PKTFL, is a governance token that is earned by completing tasks known as ‘Project Bounties’. PKTFL can also be earned from community engagement and competing in hackathons, or events where members show off their skills and bring new apps and ideas to the table.

What is PFFNY (PocketFuel Freelance Network Yields)?

PFFNY tokens are earned separately from POCKETFUEL tokens. Pronounced, “Piffany”, short for “Epiphany”, these tokens are awarded for staking Process, Review, and Approval NFTs. The liquidity comes from the revenue generated from Creatives paying $7–18/m to showcase their Portfolios. Keep in mind, Portfolios are composed of Case Studies, which are made up of Process, Review, and Approval NFTs.

Designed to pair with POCKETFUEL

If in the future we will use POCKETFUEL to compensate Creators we have to ensure liquidity is readily available when they want to take profits. To that end, part of our business model is to create a constant flow of NFTs, with utility, that can be staked to provide more and more rewards based on the number of Creators and Investors on the network. Creatives are incentivized to pay for PocketFuel Pro because they earn PFFNY tokens for displaying (or staking) their work (or Process tokens and Approval Tokens). Investors are incentivized to do the same by staking their Review and Approval tokens.

The Decentralized Freelance Network is in development

Join the Discord to stay up to date with any news, updates, and events concerning the Agency and or the Network. Many of the Founding Members will be there to answer any questions or concerns you may have.

Remember there is no token for sale yet so DO NOT GET SCAMMED.

Join here: https://discord.gg/Hf9AsAbYre

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